Not Too Big, Not That Small: How to Survive in the Middle

Many farmers strive to increase their acreage, grow a greater diversity of crops, and make money doing so. Smaller farms often have niche markets coupled with profitable, loyal face-to-face customers. Farmers with large acreage have the benefits that come with being big. These farmers will continue to produce fruit and vegetables for a large sector of organic produce eaters. Equipment, fuel, labor, power, water, and seed are costly as well as essential. The discussion will center on strategies that mid-sized farmers are finding in the effort to stay viable over the long term.


Dick Peixoto, Lakeside Organic, Watsonville, CA;